Shopify is a great platform to start a new eCommerce site on, but it has its limitations. The amount of apps required to fill it’s gaps can add a high cost onto the base package price, which isn’t cheap to begin with. So, what are your options? The eCommerce industry is huge and there’s a lot of competition out there, but many are smaller more personal companies that get lost in Shopify’s Shadow.
Which eCommerce platform is best for SEO?
SEO for eCommerce websites is notoriously difficult as the scale of URLs and product complexity means that they are naturally larger than say, a blog or SaaS website.
Most eCommerce systems should have pretty robust implementation for handling redirects (301s), image alt tags, and the all important canonical URL structures. Having a blogging or page building platform will work wonders for content marketing too. Shopify and WooCommerce are definitely two of the best out there for SEO, but every platform should have a solid groundwork for you to get started with.
The benefit of many of these suggested platforms is that their support will be much more personal than Shopify’s, so if you did need SEO help you can talk to someone directly who will listen to your questions rather than giving generic knowledge base links in return!
Let's shine the light on them and look at the best Shopify alternatives available in the UK.
ECWID have an interesting pricing model which is much more build around scale and required features than Shopify. This stripped back, lean model makes it fantastic for testing out new ideas - especially as it’s free for a simple online store with no transaction fees.
If you have an existing blog, extensive social media influence or some other existing infrastructure, ECWID lets you launch a store and connect it to these existing audiences. This is a fantastic way to test the waters with product ideas, before launching a fully functioning standalone website. This is one of the reasons I recommend it to “solopreneurs” and those starting out with ideas, but perhaps lacking the time to invest in a whole website.
That isn’t to say you can’t also build a proper website with it though!
EKM are a UK based eCommerce Saas company, directly competing with Shopify. Their main selling point is fantastic support, with a dedicated account manager available and a whole host of features.
I’ve created a few dummy stores with EKM and while the layout is slightly alternative to Shopify, it doesn’t take long to get used to it and get up and running.
Another huge plus is the flexibility. Having spoken to support about altering a category page title to appear slightly differently to the rest, I was quickly walked through how to custom code a solution. While this may be more technical than most want - the ability to do this over the phone shows huge promise over the limitations that one often comes up against with Shopify.
Sign up for a 28 day free trial to give it a test run! While it’s perhaps not as polished as Shopify is, the features and flexibility make up for it in spades if you want a slightly unusual or bespoke solution.