Are You Covering All of the Basis?
Ensuring you’re at every step of the customer journey is a constant task, but one that must be attended to if you want to beat the competition.
It doesn’t have to be complicated or difficult, but it must be done.
Mapping out what you’re doing in Email, Social, SEO, PPC and all other activities against the marketing funnel is a fantastic way to get started.
It lets you see opportunities that you’re not taking. Maybe your content marketing could be winning new customers on a low-competition keyword? Or perhaps you’re not running any retargeting anywhere. Or implementing a new customer loyalty scheme could just accelerate your word of mouth marketing.
Use the below template to map out everywhere you’re doing something - and get in touch if you get stuck!